Organizational Behavior

Author: Chen Lihua
Publisher:
Publish Date: 2005-09-01
Features: Faced with increasingly fierce market competition and challenges, enterprises need not only ambition but also scientific knowledge and basic skills to outperform competitors and grow. Mastering the knowledge and skills of organizational behavior is a prerequisite for entrepreneurs. Based on authoritative theories of organizational behavior, this book explores the main research findings and practical methods of contemporary organizational behavior from the perspective of organizational management. It consists of 12 chapters, covering topics such as an overview of organizational behavior, research methods in organizational behavior, future trends in organizations, industrial-organizational psychology, individual behavior analysis, individual differences and career matching, group behavior analysis and management, motivation theories and applications, leadership behavior analysis and management, organizational structure, organizational culture, organizational change, and organizational development and management. Additionally, it analyzes and discusses the impact of the knowledge economy on advancing organizational behavior. This book is primarily intended as a textbook for undergraduate students in management disciplines at universities and colleges, with a focus on management students in science and engineering institutions. It is also suitable for teaching staff and researchers, as well as managers seeking self-study or as a training manual for corporate employees.