Introduction to E-commerce

Author: Li Yuezhen
Publisher:
Publish Date: 2005-10-01
Features: This book systematically introduces the basic concepts of e-commerce, the mechanisms and models of e-commerce, the network technology foundation of e-commerce, information security technologies in e-commerce, the management of logistics and supply chain in e-commerce, as well as knowledge of online marketing and e-commerce law. It outlines the basic framework and outline of professional theoretical knowledge in e-commerce. The content of this book is simple and practical, making it suitable for teaching and training in e-commerce, economic management, and computer applications. It also has high reference value for those engaged in practical e-commerce work and research.