Grand Competition: How to Make a Proposal

Author: Wu Qi
Publisher:
Publish Date: 2005-09-01
Features: Exciting chapters, who should propose? How to plan a proposal? How to create a proposal? How to release a proposal? A proposal, also known as a bid, is a crucial tool for companies to win clients and secure new business. This book is a summary of the author's years of practical experience, systematically uncovering the techniques and precautions of the entire process of proposal activities. It tells you what a proposal is, who is suitable to make a proposal, how to plan a proposal, how to create a proposal, and how to release a proposal, among other key content. It enables you to turn passive into active and achieve a complete transformation in the proposal process. This series of books breaks away from the conventional theoretical models of marketing books, starting from the communication aspect of product sales, teaching readers how to sell their products and how to enhance the added value of their product information in communication. It provides a detailed interpretation of the communication aspects of product marketing, including UPS, big ideas, and copywriting. Each book also includes real-world case studies of corporate business activities. The Great Bid: How to Make a Proposal is one of the books in this series. The entire book takes the actual scenario of bid activities as its main thread, guiding readers step by step through the entire implementation process of proposals. It introduces bid activities from three parts: planning, creating, and officially releasing a bid. It combines knowledge, fun, and practicality, making it the first book in China to introduce bid knowledge and operational techniques. It is a must-read for beginners in the communication aspect of the marketing field.