Success Naming Practical Guide

Author: Jin Ming
Publisher:
Publish Date: 2002-07-01
Features:
Naming Knowledge – Chapter 1: Various Names (1) Names and People (2) Origins of Names (3) Basic Attributes of Names (4) Ancient Names, Titles, and Nicknames (5) Nicknames (6) Affectionate Names (7) Artistic Names (8) Pseudonyms (9) Identical Names and Surnames
Names and Surnames – Chapter 2 (1) The Story of Surnames and Clan Names (2) Origins and Evolution of Surnames (3) How Many Surnames Are There in China (4) Surnames, Clan Halls, and Ancestral Halls (5) Surnames, Genealogy, and Bloodline (6) Current Status and Distribution of Surnames
The Origin of the "Hundred Surnames" – Chapter 3 (1) Brief Introduction to the "Hundred Surnames" (2) Sources of 16 "Hundred Surnames" (3) Modern "Hundred Surnames" Rankings
Names and Culture – Chapter 4 (1) Names and Literature (2) Names and Humor (3) Names and Generation Names (4) Names and Word Games (5) Names and Geographical Names (6) Names and Taboos (7) Names and Practical Applications
Naming Techniques – Chapter 5 (1) Name Composition Techniques (a) Name Formats (b) Name Structures (c) Meaning-Based Naming Methods (d) Sound-Based Naming Methods (e) Visual-Based Naming Methods (f) Rhyme-Based Naming Methods (g) Homophone-Based Naming Methods (h) Transliteration-Based Naming Methods (i) Idiom-Based Naming Methods (j) Allusion-Based Naming Methods (k) Poem and Prose-Based Naming Methods (l) Euphemism-Based Naming Methods (m) Rhetoric-Based Naming Methods (n) Imagery-Based Naming Methods (2) Surname-Based Naming Methods (a) Surname-Concatenation Naming Methods
Character Naming – Chapter 6
Enterprise Naming – Chapter 7
Product Naming – Chapter 8
Brand Naming – Chapter 9
Appendix: Dictionary and Name Database for Naming