College English (Entering International Business 2) (Includes CD)

Author: Wu Minhua
Publisher:
Publish Date: 2005-09-01
Features: In line with the spirit of the Ministry of Education's "Teaching Requirements for College English Courses (Trial)" in 2004, this series of elective college English textbooks was co-authored by key universities across the country to ensure a continuous four-year college English learning journey for students. College English for Competence is based on the "task-based learning" concept, emphasizing pragmatic behavior principles. Each unit focuses on a specific topic, training students' language communication skills in listening, speaking, reading, writing, and translation. Each book is accompanied by an audio CD. College English for Competence: Exploring International Business II covers 15 engaging and vivid business topics such as joint ventures, contract signing, franchising, anti-dumping, currency knowledge, financing, letters of credit, marketing and sales, customer service, and human resource management. This book is suitable as a textbook for lower-level elective courses in non-English majors at undergraduate universities and can also be used for self-study by students.