Industrial and Commercial Management

Author: Qian Zengquan
Publisher:
Publish Date: 2003-08-01
Features: This book is guided by the fundamental theories of management, tailored to the needs of business enterprise management practices, and integrates the core concept of "human-centeredness." It systematically elaborates on the main theories and methods of business enterprise management, including management principles, modern corporate systems, management decision-making, marketing management, production system management, technological innovation and knowledge management, logistics and supply chain management, human resource management, and financial management. The content framework of this book retains the classic aspects of traditional and modern management while emphasizing the incorporation of the latest research findings from both domestic and international sources in the field of business enterprise management. It fully reflects the principle of combining systematicity, applicability, and forward-looking perspectives. This book is suitable as a teaching material for relevant business enterprise management courses in higher education institutions and as a training textbook for practicing professionals in enterprises.