Introduction to Corporate Culture

Author: Fang Guanglu
Publisher:
Publish Date: 2002-10-01
Features: Textbook for Higher Vocational and Specialized Colleges Professional Basic Courses New Series Planned by the Ministry of Education's Business Vocational Education Teaching Guidance Committee and the National Business Higher Vocational Education Research Association 21st Century New Concept Textbook: This book elaborates on the basic concepts, principles, and methods of corporate culture, incorporating new achievements, experiences, and materials from theoretical research and social practice in this field both domestically and internationally. It discusses the characteristics and functions of corporate culture, the historical development of corporate culture, corporate philosophy, corporate values, and more.