Eternal Shangri-La

Author: Che Zhimin, Editor-in-Chief
Publisher:
Publish Date: 2003-05-01
Features: "Shangri-La" is a timeless, peaceful, and tranquil land in the southwestern Tibetan region of China, depicted by the renowned British writer James Hilton in his novel "Lost Horizon" in 1933. It embodies people's aspirations for a better life and expresses humanity's fervent desire for a peaceful, civilized, and prosperous ideal society. For over half a century, "Shangri-La" has remained a place that many yearn for, but its exact location has always been a subject of debate. Whether "Shangri-La" truly exists in Diqing requires rigorous scientific research and evidence. Since the Yunnan Provincial Government's announcement, the "Shangri-La" tourism brand has had a significant social impact, greatly promoting the economic and social development of Diqing, particularly its tourism industry. "Diqing—Shangri-La" has now gained international fame. "Shangri-La" has become synonymous with Diqing.