Applied Public Relations: 21st Century Vocational and Technical College Planning Textbooks for Economics and Management

Author: Zhang Guoqiang
Publisher:
Publish Date: 2004-07-01
Features: This book mainly includes scientific format and systematic content, divided into three parts: Principles, Organization, and Practice. It not only seriously explains the distance, principles, and characteristics of public relations, as well as the framework and behavioral norms of organizations, but also systematically introduces the basic knowledge and methods of public relations practice.