CIS Design

Author: Mao Debao
Publisher:
Publish Date: 2001-11-01
Features: CIS is the abbreviation of Corporate Identity System in English, translated as Corporate Identity System in Chinese. It includes three parts: corporate philosophy identification, behavior identification, and visual identification. It refers to the use of visual design methods, through the shaping of logos and specific colors, to present the business philosophy, behavioral concepts, management characteristics, product packaging style, marketing principles and strategies as a unified image. At the same time, it standardizes the company name and logo through unified regulations such as standard fonts and standard colors, and conducts information exchange and communication between the company and society from the inside out, to the fastest speed, the deepest impression, to make society and the public pay attention to themselves, recognize themselves, and understand themselves, thereby shaping the best image of the company, gaining social recognition, and achieving marketing goals. CIS covers standardization, differentiation, and communicability. Companies among the world's top ten brands—Coca-Cola, Sony, Mercedes-Benz, Kodak, Disney, Nestlé, Toyota, McDonald's, IBM, and PepsiCo—all pay great attention to corporate image and have their personalized visual identification characteristics.