Principles and Techniques of Business Negotiation

Author: Zhou Zhongxing, Editor-in-Chief
Publisher:
Publish Date: 2003-12-01
Features: This book is compiled based on in-depth theoretical research and extensive experience summarization in the field of business negotiation. It provides a thorough description of negotiation principles and patterns, as well as a detailed introduction to negotiation practices and techniques, supplemented by rich and vivid case analyses and skill training. It particularly introduces significant innovations and improvements in the concepts, principles, strategies, and tactics of negotiation, making it more aligned with the requirements of modern business practice. The book has not only enhanced its theoretical and systematic aspects but also significantly improved its practicality and engagement. It is believed to greatly benefit readers in improving their negotiation skills and expertise. This book can serve as a textbook for management, marketing, secretarial, trade, and other majors in higher vocational colleges and undergraduate universities, as well as a training and self-study resource for business professionals in enterprises and institutions.