Five Creative Equations of Genius

Author: Musse
Publisher:
Publish Date: 2003-06-01
Features: What do Mozart, Da Vinci, and Ray Kroc, the creator of the McDonald's empire, have in common? They all master the genius creative formula—an tool in today's workplace. Traditional workplace structures are overnight, and companies no longer seek experts from traditional systems to become managers. What companies need are those who can use creativity to recreate systems—what companies need are workplace artists. The Five Creative Equations of Genius teaches professionals in the workplace how to develop the creative skills necessary for success. After researching the lives and techniques of geniuses in art, science, and the workplace throughout history, the author explains the workplace geniuses and the creative equations they use.
· Visionary: Ray Kroc foresaw a world filled with McDonald's restaurants.
· Observer: Howard Schultz noticed that a small shop in Seattle was selling many delicious coffees and built the Starbucks coffee empire.
· Alchemist: Dietrich Mateschitz applied the idea of Coca-Cola's ubiquitous presence to the Gop company.
· Fool: Jeff Bezos, inspired by the International Network's 23-fold annual growth, quit his Wall Street job and founded Amazon, which people thought was a foolish risk.
· Sage: Anita Roddick founded The Body Shop because of the simple idea of selling creams in refillable small bottles.
In this inspiring and step-by-step guide, The Five Creative Equations of Genius shows office workers how to nurture creativity in the workplace. The exercises and workplace case studies in the book provide readers with practical tools to develop a more creative thinking process.