Make money on the first restaurant

Author: Xie Shizhong (Editor)
Publisher:
Publish Date: 2004-11-01
Features: A seasoned expert in the catering industry, condensing over 20 years of successful experience. Provides practical analysis and explanations on various aspects such as restaurant preparation, operations and management, menu creation, cost control, consumer psychology, and more. Guides you step-by-step to open a truly profitable restaurant. This book introduces the fundamental management knowledge of opening a restaurant, including preparations before opening, layout design, determining the flavor profile of dishes, menu selection and design, providing excellent customer service, key operating principles, aggressive promotional strategies, catering to consumer psychology, comprehensive management strategies, pricing principles and cost control, and developing a restaurant chain plan. It serves as a handy reference tool for aspiring restaurant entrepreneurs.