Enterprise Growth Strategy

Author: (English) Owen Suning
Publisher:
Publish Date: 2003-04-01
Features: Understand the importance of strategic thinking when planning a company's future development; ensure thorough mental preparation for the company's survival environment; learn how to set strategic goals and predict business performance; grasp how strategic guidelines can help your company adapt flexibly to opportunities. This book is written for small business managers with fewer than 50 employees or department managers in large companies with autonomy. The purpose is to help you clarify the company's intentions from a strategic perspective, consider the driving forces behind its development, set business goals, and then regularly evaluate business performance. Sometimes, determining the size of a business is not based on its scale but on the time it has "entered the business world." This book holds special significance for those who wish to try long-term strategic planning, for those who are confused about diverse concepts, and for those who simply want to develop their businesses using simple perspectives. To connect theory with practice, I have chosen examples and case studies from businesses of different scales and non-profit organizations in the book and provided some practical suggestions to help you implement them in your own business.