Packaging design

Author: Cheng Zhaohui
Publisher:
Publish Date: 2001-05-01
Features: Among numerous products, packaging itself is a form of communication medium, silently responding to all customer inquiries. This is why the sales system of "product + packaging + advertising" exists. Packaging trends reflect the collective consciousness and needs of the public, while packaging design also reflects the background of the historical and temporal context in which it was created. In recent years, the focus of industry on consumer goods has shifted the emphasis from product functionality to marketing techniques. In other words, it is now an era where "fashion guides products" or "products become trendy." The demand for packaging design focuses on customers' psychology, feelings, taste, convenience of use, durability, and post-use disposal. Packaging has become a crucial aspect of market sales. In the vast commercial sea, companies go to great lengths to enhance the competitiveness of their products by focusing on packaging, aiming to maintain a prominent and leading development momentum.