Author: His
Publisher:
Publish Date: 2004-01-01
Features: If the principles and methods contained in this book can be flexibly applied, then for the company you belong to, it can save a collapsing building from ruin, and for the work and career you are engaged in, it can turn the tide. Perhaps even more importantly, you will be able to save yourself, your family, your friends, and those around you at critical moments. The introduction of this book elaborates on the scale of crises, visibility, and the complexity of crises, providing a brief overview of the scope of crisis management and the physiological and psychological conditions of people in crises. Next, it assesses the risks of impending crises, estimating the damage they will inflict on the company and the surrounding environment. These assessments help in making decisions for each "R" in the 4R model. Subsequently, the book systematically discusses the four aspects of crisis management around the 4R model. First, it introduces several skills and methods for reducing crises, including developing effective early warning strategies, communication skills, media coordination skills, and image management skills. Advancing in these areas can mitigate the severe consequences of crises. Next, it discusses how to formulate more effective response and recovery plans, developing effective preventive measures, including training and exercises. Then, it explores how to better manage crisis situations and the people involved in them, delving further into recovery management methods, and considering the psychological impact of crises on people from the perspectives of response management and handling psychological trauma and stress.
Crisis Management
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