Author: Qi Peng
Editor-in-Chief: Wang Kerui
Publisher:
Publish Date: 1999-10-01
Features:
Segment: Chapter The Object, Tasks, and Functions of Radio and Television Host Psychology
Radio and television host psychology is a new discipline that integrates radio and television hosting, art, general psychology, physiology, social psychology, philosophy, aesthetics, and other disciplines to influence the psychological processes of radio and television creation and audience reception. It is also an interdisciplinary field at the intersection of these disciplines. Radio and television host psychology holds an important position in the entire field of radio and television. Extensive teaching practices and years of radio and television hosting experience have demonstrated that: whether it is radio and television creation, host practice, or audience reception, all are special psychological behaviors. Radio and television is a certain psychological process, and studying these psychological phenomena and activities in the process of radio and television creation and audience reception from the perspective of psychology and its methods enables the interpretation of problems in radio and television host psychology. This will be highly meaningful for exploring its laws and improving the quality of teaching and radio and television publicity.
Segment: Section The Object, Tasks, and Functions of Radio and Television Host Psychology
Discussing the psychological processes and laws of radio and television creation is an exploration from the perspective of the creative subject—the radio and television host. On the other hand, discussing the psychological processes and laws of audience reception is an exploration from the perspective of the target of publicity—the audience or listeners. In summary, the creative subject of radio and television and the receptive subject of the audience are the central issues of radio and television host psychology.
First, explore the psychological processes of the creative subject, the psychological elements in creation, psychological activities, and their laws, as well as the personality and talent of radio and television hosts. Second, explore the psychological processes of audience reception, the attitude of reception, and the psychological characteristics of the audience's individuality and commonality. The exploration is based on the mutual relationship between the creative subject and the receptive subject, with a focus on analyzing the active response of the creative subject to the receptive subject.
Why study radio and television host psychology? The author has witnessed many cases where radio and television hosts lost control of their psychological state, becoming nervous and unable to compose themselves during live news broadcasts or on-site hosting. Conversely, the author has also seen radio and television hosts remain calm and composed during live recordings, late-night shows, or when handling urgent news, allowing them to perform at their best. It is evident that studying the psychological state and laws of radio and television hosts, as well as cultivating and training their psychological qualities, is particularly prominent and important.
With the development of the radio and television industry, higher demands have been placed on radio and television hosts. They must not only deliver scripted content with excellence but also speak spontaneously and fluently without a script, demonstrating strong organizational and expressive abilities. They must also be bold in exploration and innovation, continuously improving radio and television hosting. Summarizing the personality traits of these radio and television hosts, it is not difficult to find that they all possess excellent psychological qualities. These qualities constrain the performance of political, cultural, and professional qualities. If their psychological qualities are not strong, it will be difficult to adapt to the evolving new in reforms, and they may be replaced in competition due to a lack of adaptability.