Travel Marketing Marketing

Author: Zhao Xiping
Publisher:
Publish Date: 2001-10-01
Features: This book is one of the series textbooks for tourism majors in higher education institutions. The entire book consists of 11 chapters, starting from the basic concepts of tourism marketing, it introduces the fundamental principles of environmental analysis, market research and forecasting, market segmentation, target market selection, and marketing strategies in tourism marketing. It also elaborates on the basic content of tourism marketing, including product strategy, pricing strategy, distribution strategy, promotion strategy, regional marketing strategy, and marketing control and management, thereby establishing a complete knowledge system of tourism marketing. /// In addition to serving as teaching material for tourism majors in higher education institutions, this book can also be used as teaching material for tourism majors in higher vocational schools and self-study examinations, as well as training materials for middle and senior management personnel in the tourism industry.