Blackwell International Encyclopedia of Business Management

Author: John J. O'Connell, translated by Gao Hongyan
Publisher:
Publish Date: 2001-10-01
Features: This book provides practical and insightful discussions on terms and concepts of great significance to international managers. It offers concise explanations and definitions for concepts and terms frequently of concern to international managers, while also providing numerous references from current literature for each key term or concept to facilitate readers' deeper understanding. This book is not merely a compendium of definitions but also includes practical examples and real-world applications in its explanations of terms and concepts. It is not only clear and easy to read but also holds significant practical value as a guide.