Blackwell Encyclopedia of Marketing

Author: Barbara Lewis Dale Littleter Wang Yihua
Publisher:
Publish Date: 2002-02-01
Features: The Blackwell Dictionary of Marketing, translated under the auspices of the Press of the University of International Business and Economics of China, is a serious work jointly completed by a group of marketing experts from the Manchester Management Institute. The dictionary contains a large number of terms, concepts, and methods widely recognized in Western academia in the field of marketing. It is undoubtedly a very useful tool for the academic and business communities in our country to gain an in-depth understanding of the essence of this discipline.