Visual Recognition Art · Food & Beverage

Author: Wang Minming
Publisher:
Publish Date: 2005-01-01
Features: VI design enters the catering industry, using aesthetic and reasonable methods to create unique personalities for each restaurant and banquet hall. Whether elegant, minimalist, simple, or substantial, the diverse styles allow diners to enjoy a pleasant environment, immersing themselves in an enticing atmosphere that stems from meticulous design. Of course, the charm and popularity of restaurants and banquet halls, along with their full houses of guests, primarily stem from their high-level cuisine, stylized decor, excellent service, and tasteful design. This includes beautifully printed menus, wine lists, chopstick covers, napkins, coasters, and packaging bags—pre-meal and post-meal reading materials—as well as promotional gifts like tissue boxes, series sets of matches, artistic lighters, and sunflowers, all of which contribute to creating and enhancing the image of restaurants and banquet halls. They showcase the unique fashionable charm formed through reasonable and scientific design, highlighting the high quality, high standards, and high-level requirements of these establishments. Especially in today’s highly competitive catering industry, VI design has become an indispensable part of a high-quality lifestyle and a key factor in elevating the fame of restaurants and banquet halls. This book collects outstanding VI design works from various establishments, including Zaozhuangye Restaurant, Yiwei Leading Restaurant, Minjian Wagon Restaurant, Weiweigongchang Restaurant,, Datang Palace Restaurant, 2503 Coffee House, Cai Genxiang Restaurant, Luchen Tea House, Hewei Yuan Restaurant, Xintongcheng. Shansuhang, Eight Great Ancient Style Hotels, Baojixing Restaurant, Chaoxiangjia Restaurant, and Urban Space Western Restaurant. Focusing on VI visual identity art, the book selects representative VI works as examples, providing a comprehensive display of the catering industry.