Warehouse-style supermarket management and operation practices

Author: Yu Kai
Publisher:
Publish Date: 2002-01-01
Features: Warehouse-style supermarkets, also known as warehouse-style stores or bulk retail stores, originated from supermarkets and developed in Western developed countries. They have now become popular worldwide and represent a highly competitive modern retail business format. In China, the first warehouse-style supermarket, Guangkelong, was established on August 8, 1993. Although warehouse-style supermarkets have only been developing in China for less than 10 years, they have already sparked waves of growth in many major and medium-sized cities, demonstrating strong market competitiveness and vast development potential, making them a hot topic in commercial development. Many experts and scholars have called them the next wave of commercial development following chain stores and supermarkets. This book focuses on the introduction of management theories, techniques, and methods of warehouse-style supermarkets, emphasizing practicality and relevance. It is currently the most comprehensive and practical book in China that elaborates on the operational theories and key points of warehouse-style supermarkets. The book takes the various stages of warehouse-style supermarket operations as its main thread, with a focus on the challenges and unique operational methods in the industry. It provides detailed explanations of the various strategies used in operations, including site selection strategies, product structure management strategies, procurement strategies, store layout and product display strategies, pricing strategies, promotional strategies, chain operation strategies, and computer system construction strategies. To help readers better understand and master the operational theories and key points of warehouse-style supermarkets, the book also introduces the overall overview and basic characteristics of warehouse-style supermarkets, as well as their current development status and strategies in China. It analyzes and forecasts the future trends of warehouse-style supermarkets in the network economy and proposes methods and key points for developing online stores for warehouse-style supermarkets. The content of this book is comprehensive, up-to-date, and easy to understand, with strong guidance. It is suitable as a learning and training textbook for warehouse-style supermarket managers and employees, as a reference textbook for management training in supermarkets, large comprehensive supermarkets, and related retail businesses, and as a reference book for retail industry planners and consultants, as well as for faculty and students in economics.
Table of Contents:
Chapter 1: Introduction to Warehouse-Style Supermarkets
Section 1: Concept and Characteristics of Warehouse-Style Supermarkets
1.1 Concept of Warehouse-Style Supermarkets
1.2 Characteristics of Warehouse-Style Supermarkets
1.3 Similarities and Differences Between Warehouse-Style Supermarkets and Several Major Retail Formats
Section 2: Current Development Status of Warehouse-Style Supermarkets in China
2.1 Development Status of Warehouse-Style Supermarkets in China
2.2 Problems in the Development of Warehouse-Style Supermarkets in China
Chapter 2: Trade Area and Site Selection for Warehouse-Style Supermarkets
Section 1: Trade Area Analysis
1.1 Concept of Trade Area
1.2 Major Factors Influencing Trade Area Formation
1.3 Characteristics of Warehouse-Style Supermarket Trade Areas
1.4 Determination of Warehouse-Style Supermarket Trade Areas
Section 2: Site Selection Strategies for Warehouse-Style Supermarkets
2.1 Major Principles for Site Selection of Warehouse-Style Supermarkets
2.2 Site Selection Surveys for Warehouse-Style Supermarkets
2.3 Theories and Methods for Site Selection of Warehouse-Style Supermarkets
Chapter 3: Product Structure Management of Warehouse-Style Supermarkets
Chapter 4: Procurement Management of Warehouse-Style Supermarkets
Chapter 5: Store Layout and Display of Warehouse-Style Supermarkets
Chapter 6: Pricing Strategies for Warehouse-Style Supermarkets
Chapter 7: Promotional Strategies for Warehouse-Style Supermarkets
Chapter 8: Chain Operation Strategies for Warehouse-Style Supermarkets
Chapter 9: Computer Management Systems for Warehouse-Style Supermarkets
Chapter 10: New Developments of Warehouse-Style Supermarkets in the Network Economy
Main References