Brand marketing

Author: Dai Yi
Publisher:
Publish Date: 2004-11-01
Features: The "China Marketing Director/Manager Professional Training Series Textbooks" are rich in content, drawing on cutting-edge and innovative research findings in the field of marketing. The perspectives are unique and profound, with clear and accessible expressions. To combine theory with practice, the textbook includes numerous cases and interactive discussion questions for teachers and students. It truly embodies teaching theory with a market-oriented approach, serving society, enterprises, and practice. The author believes that the publication of the "China Marketing Director/Manager Professional Training Series Textbooks" will play a significant role in building a market marketing theory with Chinese characteristics, cultivating professional marketing talents in China, and improving the marketing level of Chinese enterprises.