Contemporary Hotel Marketing Chart Collection

Author: Zhou Fan
Publisher:
Publish Date: 2002-09-01
Features: This book is a treasure trove for improving the efficiency of hotel marketing departments, reducing costs, and increasing profits. It is written and reviewed by dozens of experts and frontline professionals. It compiles over 500 marketing charts, all of which are practical simulation versions that can be directly copied and used. It integrates operational charts with knowledge-based charts, enhancing the learning value beyond its practicality. The book includes a large number of core marketing planning schemes and official documents, all of which are charted, guiding hotel marketing toward standardization, scientification, systematicization, digitization, proceduralization, and standardization. The only area where this book is relatively weak is in marketing channels, but it covers every marketing aspect. For marketing, the key lies in market research. Whether market research is thorough, detailed, and accurate directly impacts the entire marketing process. P&G spent nearly three years conducting market research to enter the Chinese market, demonstrating the importance of market research. The charts in the book are generally divided into two types: usability charts and learning charts. Usability charts can be directly copied and used by readers, while learning charts have no usability value and are intended solely for learning purposes, helping readers gain a better understanding of basic marketing knowledge. To enhance the usability of the book, the number of learning charts is relatively small, with most being usability charts.