Creative Fast Food

Author: Yang Jianliao (Editor-in-Chief), Li Zhaoqi (Illustrator)
Publisher:
Publish Date: 2002-07-01
Features: The Golden Brain Trust has launched this series of "Comic MBA" books with the aim of engaging our readers rather than passively selling MBA theories. The case comic method places us in a relaxed storytelling environment and replaces us with decision-making managers. It is highly readable, instructive, and participatory for incumbent managers embarking on their first or second entrepreneurial ventures, corporate public relations personnel, consultants and strategists, ambitious young people eager to start businesses, and institutions or organizations with substantial capital seeking projects. It is also particularly suitable for administrative officials who have left the civil service during the reform process and entered the business world. Except for "Mind Cultivation," all books in the "Comic MBA" series are comic versions of MBA core course theories and cases. Each manuscript is divided into nine chapters, featuring 108 articles accompanied by 108 illustrations (symbolizing the concept of "99 returning to 1").