Performing Arts Management and Operation

Author: Zhang Zhaoxia / Jin Xin / Wang Chen
Publisher:
Publish Date: 2004-09-01
Features: This book primarily focuses on the management and operation practices of China's performing arts industry. The main body includes general principles of performing arts management, practical aspects of performing arts management, and classic case studies in performing arts marketing. The appendix collects relevant laws and regulations related to performing arts management in China and the Beijing region in recent years. This book is suitable for undergraduate education in art management, cultural affairs management, and cultural industries at universities (including art colleges), and can also serve as a reference for practitioners and researchers in performing arts management. In terms of its writing style, the book emphasizes the combination of theory and practice, fundamental principles and case analysis, and problem description and practical exercises, making it a relatively practical theoretical textbook.