Tour guide service management

Author: Yu Guohua
Publisher:
Publish Date: 2001-09-01
Features: With the continuous development of China's tourism industry, the travel agency industry, particularly the tour guide service industry, has also experienced rapid and vigorous growth. The tour guide workforce has been expanding swiftly. Further strengthening the management of the tour guide industry and its services, as well as improving the professional skills, ethics, and quality education of tour guides, has become an urgent task for the tourism industry. This book elaborates on various aspects such as the qualities and qualifications of tour guides, the legal and regulatory requirements for their practice, management models, operational standards, and relevant laws and regulations. It is hoped that this book will be beneficial to the education and management of tour guides, contributing to the healthy development of the tour guide industry.