Marketing Classics Translation Series -- Essentials of Marketing

Author: Charles W. Lamb Jr.
Publisher:
Publication Date: 2000-05-01
Features: This book is a required textbook for MBA Marketing at Harvard Business School, covering the fundamental theories of marketing. It provides comprehensive key content that includes current hot topics, presented in a vivid writing style featuring new business cases, international internet resources, and comprehensive supplementary materials. The book is also an ideal read for project design, marketing plan development, case study, and other related areas. This book is a required textbook for MBA Marketing at Harvard Business School, covering the fundamental theories of marketing. It provides comprehensive key content that includes current hot topics, presented in a vivid writing style featuring new business cases, international internet resources, and comprehensive supplementary materials. The book is also an ideal read for project design, marketing plan development, case study, and other related areas.