King of Frugality: China's "Hidden Champion" Liang Boqiang

Author: Wu Li, Zhang Gengyi
Publisher:
Publish Date: 2004-08-01
Features: Liang Boqiang: The Seven Practices of Chinese Small and Medium Enterprises: All businesses, regardless of size, must have ambitious goals. Second, adhere to technology innovation as the core, identify target competitors, meticulously analyze and compare item by item, and gradually overcome the substantive gaps. Third, orient the market demand, segment the target market. Fourth, establish a win-win manufacturer-dealer ethical relationship, learn to leave substantial profits for dealers and leave grievances for oneself. Fifth, continuously build firewalls for the company by raising the competition threshold. Sixth, establish a global vision and implement a dual-track strategy. Seventh, the boss must lead by example, continuously learn, use personal charm to inspire employees, and foster a sense of identity and motivation among them. Let the charm of the enterprise move customers and society.
Nine Marketing Principles:
1. Ant Principle – Better to be an ant’s leg than a sparrow’s beak.
2. Little Wang Principle – Products know no borders; Little Wang is also a king.
3. Game Principle – Marketing has no fixed formulas; Rock-paper-scissors—each has its own way.
4. Stand-in Principle – First, act as a supporting actor to find a sense of belonging, then as a secondary actor for private labeling, and finally as a star actor to create a brand.
5. Sex and Emotion Principle – Sex is the invader, while emotion is the conqueror.
6. Jianghu Principle – The market is a Jianghu; beat the gong three times, and let the product speak, but also shout diligently.
7. Transformation Principle – Turn products into gifts, gifts into accessories, inject new elements, create new demands, enhance added value, and strengthen communication power.
8. Friendship Principle – First, be friends, then do business. Business is not about emotions, but friends are the hard truth.
9. Communication Principle – A mute is not as good as a mouth, a mouth is not as good as a megaphone. Planning is not as good as change, and change is not as good as dialogue. Marketing is a megaphone; marketing is dialogue.
Very Dainty · Sheng Yan Lun Major Milestones:
June 6, 1999, the National Daily Hardware Products Supervision and Testing Center awarded "Very Dainty · Sheng Yan Lun" the first "Nail Quality Inspection Certificate."
August 16, 1999, "Very Dainty · Sheng Yan Lun" won the industry's largest gift order—the 470,000 sets of gifts for Beijing Railway Bureau commemorating 1,000 days of safe driving.
October 1999, the National Light Industry Administration selected "Very Dainty · Sheng Yan Lun" to participate in the 50th Anniversary of the People’s Republic of China Achievement Exhibition and received recognition from national leaders such as Zhu Rongji.
December 1999, the China Hardware Products Association held a press conference for "Very Dainty · Sheng Yan Lun" products at the Great Hall of the People.
October 8, 2000, the National Light Industry Administration authorized the "Very Dainty · Sheng Yan Lun" production enterprise, Zhongshan Jilong Group, to draft the "People’s Republic of China Nail Industry Standard."
February 16, 2001, the China Hardware Products Association awarded "Very Dainty · Sheng Yan Lun" the "2000 China Nail Industry Brand."
March 2001, the China Hardware Products Association admitted Jilong Company as a Standing Committee Member.
April 4–9, 2002, "Very Dainty · Sheng Yan Lun" attended the annual meeting of the International Hardware Federation in Kyoto, Japan. "Very Dainty · Sheng Yan Lun" nail personal beauty care products were presented as the only gift to global hardware giants, receiving widespread praise for their high quality.
July 15, 2002, the China Hardware Products Association awarded "Very Dainty · Sheng Yan Lun" the "2001 China Nail Industry Brand."
July 19, 2002, the National Committee of the Chinese People’s Political Consultative Conference confirmed the selection of "Very Dainty · Sheng Yan Lun" as an external gift.
September 2002, the Guangdong Hardware Products Association awarded "Sheng Yan Lun" the "Guangdong Province Outstanding Product" title.
October 2002, "Sheng Yan Lun" company was elected as a Standing Committee Member of the Guangdong Hardware Products Association.
March 2003, General Manager Liang Boqiang was selected as one of the "Top 10 Entrepreneurial New Figures of 2003."
November 14, 2003, the First China Nail Market Strategy Symposium and Zhongshan Sheng Yan Lun Company Stainless Steel Nail Investment Conference were held in Zhongshan Xiaoguan, the base of China’s hardware products industry.
February 3, 2004, the Sheng Yan Lun company held its first agent marketing strategy symposium.
March 2004, the Guangzhou Press Group’s Win Weekly selected Sheng Yan Lun as one of China’s Hidden Champions, and Liang Boqiang had a dialogue with the "father of hidden champions," Simon.