Entrepreneurship Management

Author: Zhao Yichuan
Publisher:
Publish Date: 2004-07-01
Features: This book focuses on the theme of entrepreneurship, comprehensively applying basic theories and principles of economics, sociology, management, technical economics, and market economy to systematically and comprehensively elaborate on the entire process of entrepreneurship from both theoretical and practical aspects. The main contents include: the discovery and evaluation of entrepreneurial opportunities; the basic qualities and abilities of entrepreneurs; the entrepreneurial process and taboos; the entrepreneurial business plan.