Event Customer Relationship Management

Author: Han Xiaoyun
Publisher:
Publish Date: 2004-08-01
Features: Compared to previous textbooks on event management, this series of textbooks has the following five distinct characteristics: , Jointly developed by universities. This is the first series of event management textbooks jointly written by universities in China that offer event management programs or majors. The main editors and contributors come from more than ten domestic universities, including Beijing Second Foreign Languages University, Beijing Tourism College, Beijing City University, Zhejiang University, Sun Yat-sen University, Hubei University, Shenyang Normal University, Guangzhou University, Beijing University of Aeronautics and Astronautics, Nanjing University of Industry and Finance, and Shanghai University. Second, international alignment. The design of the textbook system fully considers the well-known event management curriculum systems of prestigious universities in developed countries such as George Washington University in the United States and Ravensburg Cooperative Education University in Germany. Based on the needs of China's teaching practices, appropriate adjustments and modifications have been made. Using this textbook series allows direct alignment with the latest international textbook systems, achieving the goal of "receiving international synchronous education without leaving the country." Third, practical integration. The writing of the textbook has consistently adhered to the combination of theoretical and applied approaches. In the early stages of designing the textbook system, suggestions from industry experts such as the China Council for the Promotion of International Trade, the Ministry of Commerce, and the China Association for Science and Technology were fully incorporated. During the writing process, for all content related to practical aspects, most authors adopted methods such as collaborating with industry experts or widely soliciting opinions from industry experts. These practices avoid the drawbacks of purely academic "theoretical discussions" and significantly enhance the practical value of the textbook. Fourth, high-level perspective. Fifth, dynamic and open. Based on the new achievements of domestic and international scholars in customer relationship research, this book provides a relatively comprehensive summary of customer relationship management theory and systematically introduces the theory, methods, and approaches of event customer relationship management, combining the characteristics of event enterprises in China. It also provides a wealth of case studies and practical application materials. It is believed that this book will have certain reference value for relevant personnel in event enterprises and researchers.