China Business Theory Frontier II

Author: Guo Dongle
Publisher:
Publish Date: 2001-06-01
Features: The degree of commercialization, monetization, and marketization of China's national economy is still very low, and the development of commerce lacks a solid economic foundation and a relatively mature unified market. In the face of this situation, we must further recognize the status and role of the circulation industry. It must be deeply understood that circulation is the barometer reflecting a country's comprehensive strength and people's living standards, and it is a booster constantly initiating the market, promoting the continuous upgrading of demand and consumption. — Liu Guoguang
Over the past 20 years, China's circulation reform has made major breakthroughs and achieved historic success. However, in a country like China, which has a relatively weak economic foundation and underdeveloped markets, establishing a circulation system that meets the requirements of a socialist market economy is an extremely challenging task. This monograph, based on the Ministry of "China's Business Theory Frontiers," analyzes the prominent changes and emerging issues in the commodity circulation industry over the past two years through 12 thematic discussions. The content includes: Leading Industry: The Transformation Goals of the Circulation Industry, China's Commodity Circulation Industry Development After Joining the WTO, E-commerce and the Circulation Revolution, Business Models and Their Value Assessment, Research on Business Growth, Research on Business System Innovation, Research on Franchise Chain Operations, Theoretical Research on Supply Chain Management, The Theory and Practice of Sustainable Tourism Development, Public Goods Pricing Theory, Research on Credit Consumption Issues, and Theoretical Research on Anti-Monopoly in Commodity Markets, among other business theories and hot topics.
The features of this book are:
First, it is "special." Each chapter is a theoretical article on a specific topic, such as "Research on Business Growth," "Research on Anti-Monopoly in Commodity Markets," "Research on Retail Formats," and "Research on Franchise Chain Operations."
Second, it is "new." The issues studied in the book are hot topics discussed in business theory and practical sectors in the past two years. For example, "China's Commodity Circulation Industry Development After Joining the WTO," "E-commerce and the Circulation Revolution," "Research on Business Models and Their Value Assessment," "Research on Business System Innovation," and "Theoretical Research on Supply Chain Management."
Third, it includes additional content on pricing, tourism, and information. For instance, "Public Goods Pricing Theory," "The Theory and Practice of Sustainable Tourism Development," and "Research on Credit Consumption Issues."
Fourth, based on relevant literature, the book primarily elaborates on the author's own views and perspectives. The writing team consists of active researchers, professors, and economics Ph.D.s who are at a high academic level in their respective fields. Notably, the preface, "Leading Industry: The Transformation Goals of the Circulation Industry," written by the renowned economist Professor Liu Guoguang, adds significant color to the book. His views have been increasingly accepted by more and more theoretical and practical workers.