Marketing Management of Chinese Commercial Banks

Author: Gu Xuan
Publisher:
Publish Date: 2000-07-01
Features: Based on extensive references to classic cases and advanced models of Western commercial bank marketing management, this book conducts an in-depth examination of the development strategies of commercial banks during the marketization process of the Chinese financial industry, particularly the marketing management strategies of commercial banks. It not only attempts to break through traditional theoretical approaches but also focuses on practical operational exercises, providing reference models for commercial banks that are currently undergoing transformation and reshaping.