Introduction to Corporate Business Strategy (Newly Revised Edition)

Author: Du Zhiyong, Wu Yue, Wang Lili (Editor-in-Chief)
Publisher:
Publish Date: 2003-08-01
Features: This book is a supplementary learning guide for the "Introduction to Enterprise Strategy" textbook, which is uniformly compiled by the National Higher Education Self-Study Examination Committee. The content arrangement of this book corresponds to the "Introduction to Enterprise Strategy" textbook. The content is divided into three parts: Part one is about the study and examination of the Introduction to Enterprise Strategy. The second part includes knowledge networks, synchronous comprehensive exercises, and reference answers. The synchronous comprehensive exercises include seven forms: multiple-choice questions, multiple-choice questions, judgment and analysis questions, term definitions, short-answer questions, essay questions, and case analysis questions. The third part is the full simulation test and a compilation of past test papers. This book has a clear logical structure, highlights key points, and combines both breadth and depth, making it an excellent supplementary textbook for effectively studying and excelling in the "Introduction to Enterprise Strategy."