Understand the Mission: Management Wisdom of Excellent Leaders from the Fortune 500

Author: Bai Hongjun
Publisher:
Publish Date: 2005-01-01
Features: What is the mission of an outstanding leader? Whether from Procter & Gamble to Coca-Cola, from Toyota to Microsoft, or from Hilton to Nokia, their answers are consistent: to inspire confidence in their unique way, eliminate disappointment, inspire positive and effective action, fight fear, set goals, and paint a bright future! Mission is the cornerstone of leadership. To enable one's enterprise to grow continuously, from small to large and from large to strong, with increasing fame and influence, leaders must recognize their mission and possess superhuman wisdom. It includes accurate values, full of energy, a desire for growth, foresight and curiosity, and good memory. For example: Insight into the future; Making the vision achievable yet desirable; Unleashing the potential of subordinates; Making correct decisions; Winning cooperation; Making the company renowned.
Having a sacred mission is not enough for leadership; mastering the wisdom of management is the key to achieving excellence! The mission of a leader runs through the entire development of the enterprise and is crucial to its growth. This book introduces the four missions of leaders, summarizes and refines the management wisdom of outstanding leaders from the Fortune Global 500, and provides many examples for business leaders to refer to when solving various complex management challenges. This book is an invaluable reference for managers.