10 Top Business Planning and Management Methods Used by Global Top Companies

Author: Su Chunli H.Fred (USA), Editor-in-Chief
Publisher:
Publish Date: 2003-09-01
Features: With the acceleration of China's integration into the WTO, a large number of excellent foreign brands will continue to enter the Chinese market, and Chinese enterprises will also step into the world, facing the tests of the international market. In this sense, China is a world of China, and the world is also a world of China! Faced with unprecedented opportunities and challenges, how can our enterprises maintain their national characteristics while absorbing the successful experiences of excellent foreign enterprises, thereby creating more transnational economic entities and revitalizing our national economy? This is an arduous task facing modern entrepreneurs. The book is divided into ten chapters, specifically exploring ten successful methods in corporate planning management of top-tier enterprises. They are: diversified planning, interactive planning, dynamic planning, momentum-building planning, expert-driven CI planning, differentiated marketing planning, flexible pricing planning, intelligent product planning, global brand planning, and intellectual network planning. During the compilation process, the specific applications of these planning methods were summarized and summarized, and accompanied by a large number of cases, hoping to provide readers with a real-life experience through the actual business operations of top-tier enterprises. Therefore, this book not only has theoretical guidance but is also highly practical.