Information dissemination: The infinite journey of the in the

Author: Bai Quangui et al.
Publisher:
Publishing Date: 2003-01-01
Features: This book aims to utilize the basic theories of communication studies, employing clear and fluent language, to introduce as comprehensively as possible the fundamental meaning of information communication, the basic processes and structures of information communication, information communication media, the main types of information communication, and the effects of information communication. The goal is to enable readers to form a relatively complete and profound understanding of information communication. The book includes the following content:
- The burgeoning field of information studies – Information Communication;
- The starting and ending points of information communication – Communicator and Audience;
- The bridge and of information communication – Information Communication Media;
- Self-communication of information – Information Inward Communication;
- Communication between individuals – Information Interpersonal Communication;
- Intra-group communication – Information Organizational Communication;
- The main forms of information communication – Mass Communication;
- From the Hypodermic Needle Theory to the Spiral of Silence – Information Communication Effects;
- Moving Towards the Internet – The Information Age and Information Communication.