Tell you my secret of success: An oral record by a female PR manager of a famous multinational company

Author: Wang Congjun
Publisher:
Publish Date: 2002-01-01
Features: In the public relations departments of multinational corporations, there is a group of outstanding young Chinese women who, during their most insightful stage of life, blend local culture with Western cultural models. They showcase diverse talents in the emerging field of public relations. This book is a special collection of interviews. The author adopts an unconventional perspective: through dialogues with 20 female public relations managers from internationally renowned multinational corporations, it provides an intimate description of the inner workings of public relations in multinational companies across different industries, cultures, and international backgrounds.