The Best Business Rescue: Analyzing the Revival of Five International Brands

Author: Huang Jie
Publisher:
Publish Date: 2003-10-01
Features: In business textbooks, management is described as orderly and systematic, yet the real business world is often full of dangers. Companies can fall from a peak to a trough overnight. Countless business cases have shown that the only hope for companies struggling to survive in a business crisis is to have an exceptionally capable and highly qualified manager, just as a person with a serious illness needs a highly skilled doctor for treatment. In a stormy atmosphere, companies on the brink of collapse can only navigate through life's challenges with the help of a miraculous figure with a highly personalized management style and effective business strategies.