Antenna Baby Legend: The Beginning and End of an Unprecedentedly Successful Case in the Children's Entertainment Industry

Author: [USA] Kevin Werthman; Cao Jun et al
Publisher:
Publish Date: 2003-06-01
Features: ESL Entertainment is dedicated to creating excellent "safe harbor" family entertainment products both on and off the screen. In today's society, the excessive violence and sexual innuendoing the media have had a serious negative impact on our lives. In response to this situation, ESL Entertainment has made it its mission to create truly high-quality family entertainment programs for children and parents, and this mission has become increasingly important in today's world. The company firmly adheres to its motto: "Children can learn freely only when they dream of their own dreams!" Since 1990, Kevin Werthman has been shaking up the entertainment industry. After the launch of "Teletubbies," ESL Entertainment has grown into a true children's entertainment empire. This empire has achieved a series of extraordinary accomplishments in terms of credibility and has recently even defeated 20th Century Fox, Columbia, Universal, and Warner Bros. to secure the rights to screen the classic children's character, Eloise. In this book, market observer Kevin Werthman reveals the unique sales strategies behind ESL Entertainment's unusual growth journey and offers profound lessons for all those who want to freely thrive in the business world and achieve success.