How to Build a Brand: Creating and Developing a Strong Brand

Author: Wang Yuanyong
Publisher:
Publish Date: 2002-05-01
Features: This book comprehensively and systematically explains how to create a strong brand project. It is based on historical materialism and applies Marxist dialectics to analyze the actual situation and conditions of Chinese enterprises. It focuses on Chinese enterprises and brands, addressing a series of issues related to brand research, creation, development, and maintenance.