Where are your sales lacking: 20 days to overcome 86 common misconceptions that affect sales

Author: Zhang Benxin
Publisher:
Publish Date: 2005-09-01
Features: Some salespeople are very clear about their goals before visiting clients and have flexible sales techniques. However, at critical moments, they lose the courage to achieve results and guide clients to sign the contract. This is because they make some mistakes during the sales process. The fear of salespeople stems from their fear of making mistakes, fear of being discovered by clients, fear of losing the long-desired order, and ultimately, fear of failure. Based on first-hand data, this book analyzes sales cases in detail, summarizes the ten most common mistakes, and then, using specific examples, explains the pitfalls often encountered in the sales process. On this basis, it thoroughly examines the causes and provides correct solutions. Mistakes are the source of correctness, and failure is the mother of success. Only by learning from mistakes can we avoid them in the future and achieve success.