Introduction to Travel Planning: National Tourism Professional Series Textbooks

Author: He Yu
Publisher:
Publish Date: 2004-09-01
Features: Since the reform and opening-up, China's tourism industry has rapidly developed and grown. Particularly after the Central Economic Work Conference in November 1998 made the decision to list tourism as a new growth point of the national economy, the development environment of China's tourism industry underwent fundamental changes, and the industry entered a new period of vigorous development. In the process of tourism development, tourism planning is a very important task. Tourism planning is not only an effective way to achieve the sustainable development of the tourism industry but also one of the disciplines most closely integrated with tourism theory research and social practice. The basic theories and technical methods of tourism planning are an important part of the knowledge system for tourism majors. This textbook is a specialized course textbook for tourism majors, covering the main theories, techniques, and methods of tourism planning, and strives to reflect the latest theories, methods, and practices in tourism planning. The textbook is divided into eleven chapters. This book consists of 11 chapters, including: Introduction, Tourism Development Planning, Tourism Area Planning, Survey and Evaluation of Tourism Resources, Analysis and Forecast of Tourism Source Markets, Tourism Zoning and Spatial Layout of Tourism Areas, etc.