Research on the Core Competitiveness of Hotel Enterprises

Author: Xu Hong
Publisher:
Publish Date: 2004-08-01
Features: This book takes the core competitiveness of hotels as its theoretical research object and proposes a theoretical model of core competitiveness for China's hotel industry. Based on this theoretical model, it analyzes and studies corporate culture construction, human resource management, customer relationship management, and organizational learning and innovation pathways for cultivating core competitiveness in the hotel industry. The book also examines existing problems in the core competitiveness of China's hotel industry and proposes solutions and recommendations. It is a specialized research collection with a high theoretical level and practical applicability. Target Audience: Middle and senior hotel management personnel, hotel management researchers, and theoretical workers.