Today China's lion

Author: Wang Yuanyue
Publisher:
Publish Date: 2003-01-01
Features: This book is another masterpiece by Dr. Jijianyue, the author of the bestseller Haier's Strategy. Together with Associate Professor Wang Yuanyue, the authors depict the grand journey of China's outstanding enterprise TCL Group's 20-plus years of entrepreneurial growth and success, revealing the secrets behind the success of China's excellent enterprises.
TCL was established in 1981 and is a typical state-owned small enterprise. After more than 20 years of development, TCL Group has grown into a large-scale state-owned holding company engaged in the R&D, production, and sales of home appliances, information technology, communications, and electrical products, integrating technology, industry, and trade. CEO Li Dongsheng outlined the grand strategic blueprint for TCL to become a world-class enterprise during the group's 20th anniversary celebration.
U.S. Business Week described TCL's achievements as "TCL is China's most research-worthy corporate example." TCL's success is not accidental but has inherent necessity. This book takes TCL's growth journey and success experience as the research subject, exploring aspects such as market expansion, brand building, capital operations, corporate culture, talent strategy, and diversified development strategy. It provides an in-depth analysis of unique business philosophies and management concepts such as "planned market promotion," "meticulous cultivation," "speed strategy," "following strategy," "dedication, teamwork, and innovation," and "building a stage for opportunities."
Solid enterprise management laid the foundation for TCL's success. It has also left a valuable legacy for the academic field of management and has become a highly reference-worthy learning benchmark for numerous Chinese enterprises.