Strategic Management of Multinational Corporations

Author: Zou Zhaoxi
Publisher:
Publish Date: 2004-09-01
Features: International Business Management is a course for postgraduate and undergraduate students majoring in business administration. The author published the textbook Introduction to International Business Management in 1996, and this book is rewritten based on that textbook. It comprehensively summarizes the basic content of strategic management of multinational corporations and elaborates on the process of strategic management for multinational corporations. It also reflects the research on cutting-edge issues in strategic management and multinational corporation theory by scholars at home and abroad in recent years in relevant chapters. At the same time, the book explains the economic principles of relevant strategies from the perspectives of corporate theory, game theory, international economics, etc., incorporating fundamental analysis of strategic management of multinational corporations. Part of the content of this book references the author's recent research findings, the titles of which are listed in the references. This book is suitable as a textbook for postgraduate students in economics and management majors and MBA courses on International Business Management, as well as a reference textbook for undergraduate students and business management professionals.