Profitable customers (Figure)

Author: [UK] Charles Wilson
Publisher:
Publish Date: 2002-08-01
Features: Analyzing and identifying profitable and unprofitable customers; researching how to successfully develop relationships with profitable customers; identifying new methods for leveraging new technologies and collaborating with customers; developing several perspectives, focusing on how to use customer relationship management to promote sales, increase profits, and reduce customer contact costs. It is suitable for CEOs who are increasing profits through effective customer-based management, as well as sales, marketing, customer service, and financial managers. This book guides you in analyzing, identifying, and developing the most profitable customers in a clear, practical, and authoritative way, aiming to improve customer service quality and reduce costs. Its content includes: Analyzing and identifying methods for profitable and unprofitable customers; researching how to successfully develop relationships with profitable customers; identifying new methods for leveraging new technologies and collaborating with customers. Discussing how to increase customer-based management revenue by focusing on customer development and creative profit management, and analyzing ways to reduce customer service costs.