Marketing: Strategy and Practice

Author: Luo Wenying
Publisher:
Publish Date: 2004-08-01
Features:
Content Summary: This book is based on Philip Kotler's "Megamarketing" concept, focusing on strategy and practical training, aiming to train students' marketing practical skills. It is a fundamental marketing textbook suitable for college and vocational college students to obtain academic certificates, or for management personnel to prepare for internationally and domestically recognized marketing professional certification exams.