Men's wear design

Author: Su Yonggang
Publisher:
Publish Date: 2002-03-01
Features: Male clothing, as an important part of the development of world fashion, plays a positive role in the advancement of global fashion and the formation of men's fashion concepts. While men have made significant contributions to the civilization and progress of human society, menswear has also become more diverse and personalized. Particularly after World War II, with women widely participating in social life, menswear has been influenced by women's fashion, becoming richer and more varied. Therefore, we should have a more detailed and comprehensive understanding of the development of menswear to better grasp its lifeblood. This book first introduces the review and development of menswear, then covers the classification and characteristics of menswear, menswear design positioning, menswear design methods and processes, and color and clothing. The detailed chapters include an overview of menswear, the review and development of menswear, the classification and characteristics of menswear, classification by use, classification by form, menswear design positioning, positioning of the target audience, positioning of product type, positioning of production and sales methods, positioning of craftsmanship and quality, positioning of development goals, positioning of promotional methods, menswear design methods and processes, the formation of design concepts, design expression, material combination, body features, color and clothing, the role of color in clothing, the application of color, an understanding of trendy colors, and reference books.