International Marketing Tutorial

Author: Wu Xiaoyun
Publisher:
Publish Date: 2004-09-01
Features: This book systematically elaborates on the basic theories and representative mature viewpoints of modern international marketing. The book is divided into three parts: Part III: Introduction to International Marketing; Part II: International Marketing Strategies; Part III: Planning, Organization, and Control of International Marketing. The entire book forms a relatively complete theoretical framework by following the steps of strategy, strategy, and implementation. All cases in the book are obtained from the latest international business materials and are closely linked to the content of each chapter, greatly benefiting readers in deepening their understanding and stimulating reflection. This textbook is suitable for students majoring in marketing at universities and colleges for the International Marketing course, as well as for elective courses in general economics and management majors. It can also serve as a reference book for business management personnel to learn about international marketing.